PROGRESIVE – STRAIGHTENING all in one step W. ONE straightens only in one step, very practical and fast, because the hair does not need to be washed before using the product, which speeds up the procedure to 90 minutes. W. ONE is easy to apply and has been designed to supply the assistance of intracellular with nanotechnology that allows you to not wash your hair with shampoo. Its reconstructive action makes hair shiny, clean and fluffy, gives long-lasting effect of smoothness. Its assets deeply moisturize the hair fibers. W- ONE contains sericin (silk protein), lactic acid (milk), C-vitamin, argan oil and Shea butter. W. One helps maintain the straightening effect. Special formula rebuilds new manner, the structure of hair strands. The line consists of shampoo and W-One W. One 3 in 1 Shampoo (PH3.5) contains asset Amazonia produced from Brazilian palm trees, which penetrates to the root, and restores all the properties of healthy hair. It allows you to clean and nourish the hair without damaging it. Due to its ability to stabilize the pH of the hair, it’s suitable for use after a chemical treatment. W. One 3 to 1 (pH 5.0) also contains active Amazon and has three goals: moistening, smoothing, and can be used as a leave-silk.